The Festive Season is upon us

| 14 Comments

This sign is no doubt gracing every one of Costa’s 1755 coffee shops in the UK.

Costa coffee poster

I’ve shown this picture to quite a few of my friends and relatives, and a minority so far have spotted the reason I took it.

14 Comments

  1. its unbelievable that the company has this sign on all it’s stores …. 😉

  2. Aha! A baristas’ apostrophe!

  3. Of course the apostrophe is too late but I’m mystified by the Maidment spelling and the connection its comment appears to have with barristers.

  4. Jack,

    a barista /bəˈrɪstə/ is a naff term for the person who makes coffee with one of those infernally noisy machines in coffee bars.

  5. Jack,

    Or maybe you were pulling our leg’s.

  6. I think it’s fair to assume that JWL knows what a barista is, but the spelling “baristas’ apostrophe” is still a mystery. Ah well, apostrophes are always a no men’s land. ;-]

  7. Harry,

    The baristas’ apostrophe was my variation on the well-known “greengrocer’s apostrophe”. Or maybe it isn’t that well-known.

  8. John M – I’ve always thought of it as pronounced /bɑːˈrɪstÉ™/, but I’ve never heard it said. I see that John Wells (LPD) gives both.

  9. I’ve never heard “barista” with anything but FLEECE out here in the US.

  10. I patronised a Costa’s coffee shop yesterday. There was no sign of the apostrophetically challenged poster. Maybe somebody has realised the error of their way’s.

  11. The one I usually go to has’nt quite hidden it away, but it is’nt as prominent as it was two week’s ago.

  12. wha’t fun wer’e havin’ with the ol’ apostrophes’ 🙂

  13. I think the ‘best’ genuinely greengrocer’s apostrophes I’ve ever seen were at a shop selling “seedle’ss grapes” and “smokele’ss fuel”.

  14. I see that now you can buy a tee shirt with the logo of The Apostrophe Protection Society.

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