Standing in the check-out queue at my local supermarket yesterday afternoon, I noticed that the person behind me was buying a Jamie Oliver knife block set.
Like many products these days, it is labelled in several languages. The German, however, was easier to understand than usual. Why does it say that the product is “must-have”, and why is it a “set”? What’s wrong with the word “unentbehrlich”, or some other equivalent, and wouldn’t “Garnitur” fit the bill for ‘set’? My German is not very good, so there may be a perfectly reasonable explanation for the use of English words in this context, but if someone English were to use foreign words in such a way, then they would be considered to be very uppish, and the reaction would be “Oooh, get you!”.