Mark Easton, the BBC’s Home Editor, reported on the employment situation in this constituency on Wednesday, 22 April, Budget Day here in Britain. However, he did not do his homework properly, for he made the classic mistake of non-Welsh speakers by pronouncing the first word of the place /ˈblaɪnaʊ/ instead of /ˈblaɪnaɪ/.
Yet again, 2 million people in Wales will be accusing the BBC of being Anglocentric. As so often, either a call to the BBC’s Pronunciation Unit, or nowadays a couple of clicks on the pronunciation database, which he has as part of his BBC desktop, and he would have avoided this error.
Why is it too much trouble for journalists to check such an obviously difficult name?